immersive fashion experience


The role of artworks is no longer to form imaginary and utopian realities, but to actually become ways of living and models of action within the existing real.
— Nicolas Bouriaud


Que sal mah offers custom dresses and immersive fashion experiences to women, at our serene atelier in Williamsburg or at our client's home*. The dresses are personally and individually crafted using a secret knot-dressmaking method, developed by artist Lital Dotan over the course of a decade as part of her performance-art practice. Each season, Dotan creates 7 new dresses, that become the current "Seven Days" collection. She then translates these dresses to a choreography, taught to our talented dressmakers. Each design is fully customizable depending on the client and needs.

This unique practice allows us to bring our client to the forefront and redefine fashion's accessibility.

The dresses are designed to be both structured and liberating, addressing the versatile layered needs of women today. The rest happens when our dressmaker and client meets. There is no one dress alike. The result is a union of contemporary minimalism and traditional quality. Que sal mah speaks to a personal identity that extends beyond style to a way of living in the world- consciously, elegantly and creatively. 

* At-home service is currently available at select areas in NY, clients who live outside our service area are invited to book sessions at our Williamsburg studio or visit our online store.


Designed by Ghiora Aharoni Design Studio in 2015 the bespoke studio of Que sal mah, informed by the flexible aesthetic of the "white box", manifests the hybrid quality of the brand: an atelier that expresses the elegant minimalism of the dresses where clients experience the one-to-one dressmaking session, as well as a venue for performance art.

With white ceiling and walls, and a white resin, poured over the uneven concrete floor- the space becomes unified and infused with ethereal aura. An expandable, freestanding paper wall functions as a private dressing room for clients or a backdrop for performers.


Lital Dotan

Lital Dotan

Founder & Artistic Director


Lital Dotan is an artist and entrepreneur based in NY. Prior to founding Que sal mah she was the co-founder of Glasshouse - a performance house that integrates art and life, demonstrating a unique model of sustainability. Her immersive art works have been exhibited in museums and galleries world-wide such as the Israel Museum,  Queens Museum, Haifa Museum, National Museum Cracow, Jewish Contemporary SF to name a few. An immersive integration of installation, repetition and life her artistic narratives are designed to challenge structures and mechanisms across art and society; dissolving and re-imagining notions of space, audience, art and participation. More about her art could be found on her website >>