Designed by Ghiora Aharoni Design Studio in 2015 the bespoke studio of Que sal mah, informed by the flexible aesthetic of the "white box", manifests the hybrid quality of the brand: an atelier that expresses the elegant minimalism of the dresses where clients experience the one-to-one dressmaking session, as well as a venue for performance art.

With white ceiling and walls, and a white resin, poured over the uneven concrete floor- the space becomes unified and infused with ethereal aura. An expandable, freestanding paper wall functions as a private dressing room for clients or a backdrop for performers.